In the home of Mad Men and Times Square’s neon lights, students discover the power of suggestion, persuasion, and product placement. Scouring New York for case studies and creative examples, they explore different types of advertising, and find out how new media is transforming the game. Using their creative skills, they study a range of design techniques and, design and produce their own advertising campaigns.

Materials fee of $50 for the Major.
(TBD: Is there a minor fee?)

Working with a published author, students compose fiction and poetry, exploring their own potential as they experiment with new forms and styles of writing. Students attend specialized workshops run by professional poets and writers to discuss both the creative process and the practicalities of publication. Students develop a portfolio of their best writing and collaborate to design, edit, and publish a literary magazine.

Drawing on aspects of criminology, law, psychology, and forensics, students seek to understand what makes a criminal and what society's response to criminal behavior reveals about the community itself. They spend time with NYPD officers, lawyers, visit courthouses, and learn how the authorities are adapting to challenges such as cybercrime and terrorism to examine all aspects of the criminal justice system.

By referencing case studies and conducting experiments, students are introduced some careers in Engineering, notably Mechanical, Electrical, and Civil. Students will discover what it means to study these disciplines at university and meet with working professionals to better understand the industry itself. Students complete the course by working in a team to design a model engineering project.

Students navigate from the blank page to the catwalk as they visit and interact with some of the most famous flagship stores and their Garment District suppliers. Students will analyze brand strategy and consumer experience, and come to grips with the fundamentals of clothes and accessory design. The course culminates in a fashion show in which they display their creations.

Materials fee of $100 for the Major; $50 for the Workshop.

Exploiting the resources of the world’s financial capital to students discover the instruments and institutions that make up modern finance and are vital to budding entrepreneurs. They address the main business principles of strategic planning, marketing, economics, finance, and accounting. Concepts covered include SWOT analysis, developing a marketing strategy, as well as working through how to create a product centered company and draft a business plan. For their final project, they create a mock company that they present in a “Shark Tank”, mirroring the high pressure, quick tempo presentations used at colleges, business schools, and startup incubators around the world.

Designed for all levels of expertise, this course explores a variety of media through which students engage creatively with New York. They receive formal instruction in oils, watercolor, pastel, pencil, charcoal, clay, video, photography, and collage, but spend most of their time outside the studio, capturing the visual splendor of New York. Students exhibit their best pieces at the end of the program.

Materials fee of $250 for the Major; $150 for the Workshop.

Using New York City, home to the UN and the global center of banking and finance, as their classroom, students analyze the theoretical foundations of international trade economic policy. Students will leave this course able to explore patterns of international trade and production, examine tariffs and impediments to trade, discuss the welfare implications of international trade and trade policies, and the value of foreign exchange markets.